Essays on Building the Modest, Useful Website
Bama Web is the writing room for the studio — longer pieces on the parts of web design that don’t fit on a services page. Technique, trade-offs, and the occasional opinion earned the hard way.
Recent Writing
Why Your Google Business Profile Beats Your Homepage in Alabama
For most Alabama service businesses, the first impression on Google is not the website — it’s the Business Profile card in the Map Pack. This essay argues that the profile is the new homepage, the site is the credibility proof, and treating them as separate projects is the reason so many local businesses pay for redesigns that don’t move the phone.
12-minute read
Against the Hero Image
The full-width rotating hero image, the one with the faint gradient and the sub-headline in white Open Sans, is a design fossil. This piece looks at what it crowds out — a visible phone number, a clear service list, an actual address — and why removing it is often the single biggest conversion lift a small-business site can get.
7-minute read
The “I Just Need a Website” Trap
A lot of owners call us asking for “just a website” and what they actually need is a coherent answer to three questions: who are you, what do you sell, and why should I call you instead of the next listing. Until those are answered, design choices are decoration.
9-minute read
Fast Is a Feature, Not a Flex
Every year the average Alabama small-business site gets heavier. This is a case for the opposite direction — hand-coded, restrained, mostly static sites that load in under two seconds on mobile LTE. Not because it’s purist, but because it’s what visitors actually reward.
11-minute read
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About This Site
Bama Web is the companion essay site for our Alabama web design practice. If you’re shopping for a build or redesign, head to Bama Web Design where services and contact live. This side is for reading.
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